Commenting on the success of RC Live, Apurva Purohit, CEO, Radio City 91.1FM said, “As pioneers in Indian private FM, with RC Live we have once again leveraged our music expertise to create a platform, which aims at benefiting the music industry as a whole. The feedback, be it from our listeners, the bands or from the industry who has supported and believed in the concept - has been simply fantastic! With RC Live, our endeavor to present a truly world class Hindi band has been a great success! We are proud to present – ‘Swarathma’ as India’s best Hindi band who with their fresh Indian sounds will redefine Hindi music as we know it!”
Jishnu Dasgupta, Bass Vocalist and Bass Guitarist, Swarathma said “It is rare for Hindi bands to get this kind of platform and I’m so thankful that Radio City has created such a unique opportunity for all of us. Hindi bands need national exposure. We believe in taking our voice to the masses and Radio City has helped bring this dream alive! It was a thrilling experience to perform in Delhi and the support from the Radio City listeners and audiences has been overwhelming! RC Live has definitely encouraged us to showcase our talents nationally and also inspired many budding talents to do the same. All we have to say now is - watch out of us! The sky’s the limit now – we are here to stay!”
Proud to have found the winners of RC Live, a beaming Dr. Palash Sen said, “This is the moment we’ve all been eagerly been waiting for - Swarathma being declared India’s best Hindi Band! Radio City’s RC Live is providing great support to young talent and Radio City should bring back RC Live every year! It was great to experience the variety in music that today’s Gen X is coming up with - be it Hindi rock, jazz or gospel – they are experimenting! Besides this, my journey with RC Live has been a truly memorable and enriching experience!”
Expressing his elation at the success of RC Live National Finals Subir Malik exclaimed, “RC Live has been a great journey for me and I’m thankful to Radio City for that! Having lived this experience, it’s a moment of pride to see the winner emerge! Congratulations to Radio City on the success of RC Live and I wish Swarathma every success for a bright and musical future!”
Professional talent scout and judging panelist, Vibhav Rao, Manager, Artists & Repertoire, EMI elaborated, “Evaluating the bands that performed this evening was one of the most trying tasks handed to me. This surely goes on reaffirm the fact that India has immense talent and all that is required is the push to bring forth the freshness. RC Live is an exemplary example of a truly listener friendly organization. We look forward to working closely with Radio City in the years to come!”
A month long roller coaster from start to finish, Radio City 91.1FM's RC Live –The first of its kind reality radio event in India received entries about 125 entries from Hindi bands from all across the nation. These bands were screened for the regional level where instead of 3 bands competing for the coveted crown, 7 super talented bands were selected. RC Live was divided in 3 regions – North, South and West with entries from Delhi, Lucknow, Jaipur converging in Delhi (North), Bangalore, Hyderabad and Chennai converging in Bangalore (South) and Mumbai, Baroda, Ahmedabad, Surat, Nagpur and Pune converging in Mumbai (West) respectively.
RC Live was supported by a robust hi-decibel national promotional campaign comprising extensive outdoors, interactive road shows and on-air elements. With RC Live, Croma – the electronics megastore came on board as Associate Sponsor, while Spykar was the official style partner and Gibson the prize partner. Barista was the on-ground partner with EMI as the music label partner. Agencyfaqs was the trade partners to the event.
A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners across markets. Aggressively looking at spreading the Radio City experience to new markets across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for premium audiences.
About Swarathma
Swarathma is a group of young enthusiastic musicians, sharing a passion alike for fusion, and exploring ways to project Indian music in its various forms and languages, Swarathma is no stranger to fame. The band believes in improvisational creations, fusing Carnatic, Indian folk and rock among other genres of music together. Swarathma's lyrics talk to the layman and the affluent alike. They bind young and old, joys and sorrows etc together. Swarathma comprises Vasu Dixit, lead vocalist and rhythm guitarist, Jishnu Dasgupta, Bass vocalist and Bass Guitarist, Pavan Kumar: - Back-up vocalist and Indian percussions, Sanjeev Nayak on the violin, Monty Manual - Drums and percussions and Varun - on the guitars.