
Elaborating on the rationale behind RC Live, Apurva Purohit, CEO, Radio City 91.1FM said, "True to our legacy of being pioneers in Indian private FM, with RC Live we are once again leveraging our music expertise to create a platform, which benefits the music industry as a whole. Radio City is all about music and melody and we have a consistent and continued focus on music which remains our forte. With gifted judges and a robust format driven by stringent criteria, our RC Live will scout the nation in a month to present India a world class Hindi band."