In the true spirit of Christmas, Blues Conscience and friends initiated a movement that gave back to the community. They played Santa Claus to the children in slum dwelling areas who don't get to experience Christmas. In association with S.P.E.E.D Trust (www.speedtrust.in), they bought, packed and distributed gifts to more than 200 children throughout the weekend which ended with a show at a community center. Apart from a Christmas tree and decorations for their creche, every child between 5 - 9 yrs old who were sponsored by the trust, were given a gift pack that consisted of a coloring book, color pencils, a pen/pencil/scale kit, a watch and a toy car. The band also bought balloons, ice cream and santa masks for a different group of children who lived at a tsunami affected area. The purpose of the song and the video is to show their audience that anyone can make a difference in these children's lives. By taking the time to contribute a small amount of love and energy, we can give these children an experience they wouldn't normally have.